Is Black Friday the Busiest Online Shopping Day?

Black Friday has become something of a phenomenon in Canada over the past several years, but it started, as many cultural trends do, south of the border. Leave it to the thrifty Americans to invent a day in which the sole purpose is to find great deals—and name it after the historic “Black Friday” of September 1869, when the American gold market crashed and left millions in poverty. Slightly morbid history aside, we now think of Black Fridays as the best day of the year to make big purchases on things like electronics, office supplies, and early Christmas gifts.

Holiday Sale is Profitable

Black Friday falls on the fourth weekend of every November, the day following American Thanksgiving—and while up here in the Great White North we’re typically stringing up our Christmas lights rather than stuffing our turkeys, the popularity of Black Friday has eclipsed even Boxing Day for Canadians in search of greatly discounted products.

Even a few short years ago, Black Friday was associated with the door-crasher sales of the mall era, before e-commerce began to take off. Nowadays, plenty of people who would otherwise not be willing to brave the winter cold—and the insane crowds—do their shopping from the comfort of their own homes.

Online sales skyrocket on all major e-commerce platforms during the weeks leading up to Black Fridays, and third-party retailers such as Amazon and Best Buy tend to take advantage of online shoppers by offering online-only exclusive discounts. If you’re a really good bargain hunter, you can find deals marked down drastically—even Pre-Black Friday itself.

Black Friday Breaks Record

Although an increasing number of retailers are adding “pre-Black Friday sales” to their rollout. And Americans spent a cool $7.9 billion on Black Fridays last year. It is not actually the busiest online shopping day of the year.

If you’re looking to save real money, wait until the hustle and bustle of the weekend are over. Cyber Monday, according to Business Insider, is the best day to secure deals. But you’ll have to be glued to your device all day. Because you’re certainly not the only one using this shopping day to your advantage.

In 2018, Cyber Monday was the busiest online shopping day in American history. Yes, you read that right. No other day in the entire history of the United States has pulled in quite so many billions of dollars as Cyber Monday. It really tells you something about the way the e-commerce market is shifting.

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