Black Friday is the one day a year where Americans—and now, increasingly, Canadians—feel free to indulge in materialistic spending guilt-free. After all, the best bargains in existence come around only one weekend per year—and for many people, Black Friday is the only time they can spend without feeling buyer’s remorse.
Whether you’re a thrifty penny-pincher, a parent trying to track down the best Christmas-morning surprises for the kids, or an e-commerce liquidation retailer stocking up, there’s no reason not to treat yourself this holiday season.
Yes, it’s true that Canadians are typically so over Thanksgiving by the time November rolls around, but in the States, Thanksgiving falls on the fourth Thursday of the month—and it’s typically just as big of a party as Christmas, if not more so.
However, the weekend after Thanksgiving has become something of an international affair. With Black Friday sales this good, it’s certainly worth celebrating no matter which side of the border you’re on.
What is Black Friday?
The Friday following Thanksgiving is not for the faint of heart. While our southern neighbors are recovering from their turkey coma, Canadians can snag the best deals directly at midnight, and even around dinnertime on American Thanksgiving itself.
Door-crasher deals typically begin at midnight, when the mad rush at your local brick-and-mortar retail stores kicks off. Of course, nowadays more people choose to take advantage of Black Friday deals from the comfort of their own home, online shopping for everything from office supplies to electronics.
What About Cyber Monday?
If you’re a really savvy online shopper, you know that it’s generally better to wait until the following Monday after Thanksgiving, when Cyber Monday sales flood your email inbox and target you via Instagram ads.
You’re probably familiar with the pre-holiday hustle and bustle that really kicks off around Cyber Monday. It’s the best time to stock up on Christmas gifts that you might not otherwise be able to budget for. If you’ve got your eye on a specific product, hold off on clicking “add to cart” just yet—wait patiently until Cyber Monday, when markdowns are drastic and extreme.
Cyber Monday was the busiest online shopping day in U.S. history last year. There’s no reason to doubt that this year will be any different; in fact, with high-profile companies like Amazon and Apple ramping up their deals in the weeks leading up to Thanksgiving, and every great deal you can imagine culminating on one single crazy Monday in late November, it’s probably going to be an even bigger event. Make your list, check it twist, and get ready.